Ms F. Younge – Subject Lead Food/H&SC/Business Studies
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
– Steve Jobs
Compelling Learning in Business Studies
Business Studies offers students the opportunity to find out about the world around them. Lessons will comprise a variety of theory-based and practical activities designed to develop student’s business understanding and develop their entrepreneurial spirit! Students will develop their essential skills in communication, teamwork and problem-solving through independent and collaborative learning.
The ‘big aims’ of our Business curriculum are to develop:
● Learners – seek to cultivate student’s passion and enthusiasm for the subject. Encourage students to use in-class learning alongside personal learning to develop understanding. Establish a climate where students are pro-active in their learning and are compelled to learn through engagement with news stories, business visits/links/placements and ‘guest/expert’ speakers.
● Thinkers – seek to encourage curiosity in Business; in understanding a wide range of different business organisations and how the subject applies to their own and others’ daily life. Encourage students to question the ‘why’ as well as the ‘what’ and ‘how’.
● Researchers – teach students the importance of research in the context of Business and market research. Help them understand the value of effective research in underpinning decision-making and informing business activity, in enabling businesses to understand their target market, in increasing sales and the direct relationship with business planning to achieve business goals.
● Experts – seek to develop student knowledge and understanding about all Business topics. Encourage the formation of excellent study habits and regularly check student progress in the journey to securing expert knowledge and skills. Provide opportunities where students can ‘be the expert’. Encourage the competitive spirit in students to ‘be their personal best’. Exploit opportunities for students to engage in local and national Business-related competitions.
● Leaders – teach students about leadership styles and what constitutes excellent leadership in Business. Encourage students to develop their decision-making and portray successful entrepreneurial and leadership characteristics.
● Role Models – seek to align learning in Business with our FPHS definition of an ‘excellent’ student and excellent study habits. Cultivate the concept of being a good role model to others/peers. Embed opportunities throughout the course where students have the opportunity to act in the role of ‘ambassador’ for our subject and for school.
● Communicators – encourage students through a range of different activities to develop their personal communication skills and confidence, and to understand the importance of effective (business) communications; the need to match the delivery to the audience and format – have a sense of audience and purpose when they communicate. Offer opportunities for them to communicate to a wide range of people in a wide range of contexts.
● Team-Players – encourage students to understand the importance of ‘team-work’ within Business; through investigation of ‘People in Business’ and the HR function including learning about how businesses organise their work forces and organisational structures. Develop student’s understanding of motivation, training and development, and the concept of productivity in achieving successful outcomes. Provide opportunities for students to develop and apply their team-work skills.
Students will study the following:
● Marketing, including advertising, development of products, setting the best price.
● Recruitment, including how businesses get the right staff and keep them working well.
● Business structures, including the different ways to set up a business.
● Finance, including how businesses get the money to set up and operate and how they make a profit.
● Business operations, including how businesses produce the things we buy.
● Influences on businesses, including the environment and how many businesses are operating around the world.
The course is assessed through two written examinations at the end of the course, each 90 minutes long.
Some questions will be multiple choice, some will be extended writing to test a student’s ability to explain their decisions.
Students will be encouraged to watch the TV programmes Dragon’s Den and The Apprentice to help them understand the role of enterprise and entrepreneurship.
As part of the course, students will engage with an Apprentice-style project and will get the opportunity to engage with local businesses, employees and entrepreneurs. Students will have to work as part of a team to research, cost and “pitch” their ideas for a staff Summer social event, competing against their peer teams to offer the winning, chosen proposal.